CASE STUDY
Strategic impact partnership
What can be an isolating and complex journey for many over the long term is made enriching and positive through WCL’s unique approach. Creating impact is a long-term endeavour which requires long-term parallel support and advice from prominent experts with clear success in this space – that’s WCL!
Royal Holloway Business School, Royal Holloway University of London
Walcott Communications has worked with Royal Holloway Business School since 2023, providing long-term parallel impact support and advice.
For complex impact case studies, WCL tracks the evolution of impact progress each year and provides one to one support at crucial junctures.
Saskia and the team also get to know the colleagues at the institution who are working on impact, their unique contexts, challenges and opportunities.
We provide guidance on concrete steps that can be taken to showcase impact and how to communicate impact in a way that meets REF requirements – something they say can often feel onerous, but with our practical approach, transforms the process into something that feels manageable and even exciting.
The Royal Holloway team particularly value the role WCL plays in ensuring that the appropriate evidence is captured to support a high-quality impact case study – providing guidance to academics but also to their key stakeholders on the types of evidence required and the specific information needed to document impact as the project evolves. This has been particularly important for fast-moving projects.
They see our guidance in shaping impact case studies and identifying the strongest evidence as crucial, particularly given the volume, richness and variety of evidence currently being collected across the Unit of Assessment.
